by 
Lynne Waymon
Too 
busy to re-connect and follow up?  We often hear that from our clients. 
 And yet making new 
connections and staying in touch is a priority whether you want to advance your 
career, bring in new business, or gather the best business intelligence to 
inform future decisions.     
So how 
can you fit the follow through into your already packed schedule?  Try these 
strategies:
1.      
Do 
you exercise?  Invite someone to walk with you or enjoy 
a guest pass at your golf course.
2.     
Do 
you eat lunch?  Invite 2 or 3 people who might like to 
know each other to join you.
3.     
Do 
you belong to a professional organization, but find yourself too pressed to go 
to the monthly meetings?  To make sure  you go, invite a 
guest and enjoy re-connecting as you drive to the event and sit together.  Bonus: Be sure to introduce him to 
others there he might like to know.  
4.     
Do 
you read a newspaper or business magazine? 
 Read with a couple of people in 
mind.  When you see something that 
would be interesting or useful, clip it and mail it with a short, “Thought you 
might be interested” note.
5.     
Do 
you volunteer?  Ask a contact if she’d like to join you 
to whip up the lasagna and deliver it to homeless shelter or pick up a hammer 
for Habitat for Humanity. 
One 
of our clients used these strategies to re-connect with more than 12 key 
contacts in a month.   Step 1: Make a list of 12 people you’d 
like to reach out to.  Step 2: Invite them!  Step 3: Plan ahead to have questions 
and topics that will make conversation flow and help you uncover the kinds of 
commonalities and needs that result in relationships . . . and revenue! 

 
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